According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers

Based upon this input, Channel Marketing Group has created a seminar, Marketingopoly, as well as an accompanying collection of articles to share marketing knowledge with contractors.

This 25 page booklet contains 10 articles that distributors and manufacturers can share in total with their customers or can use excerpts in their marketing materials (newsletters, magazines, handouts, bind it as a mailer, etc...)

The cost for the booklet is only $99.  For more information, email Channel Marketing Group.

Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution.

In responding to a recent Channel Marketing Group’s 2010 Contractor Insights Research report, contractors expressed a desire for more educational programs to support their business growth. The contractors listed product courses concerning the energy market, safety and arc flash as well as business courses covering legal matters, taxation and growth strategies.

Channel Marketing Group has developed a reality based value-added program to educate electrical contractors on the importance of a marketing-based business plan and philosophy to meet the economic challenges of today. The 2-3 hour training program is called, “MARKETINGOPOLYTM for Contractors - Mastering the PPP…”
 The course covers:

• The definition of marketing
• Why a strategic marketing process is important in today’s economy?
• How to write an effective marketing plan?
• Understanding Your Situation Analysis – What is it? How will it help your business grow profitably?
• Establishing Goals & Objective
• Action Plans to grow your business.
• Forecasting, managing and budgeting marketing projects.

Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry?


This and more is available in our 2010 Contractor Insights Report which shares survey results from over 200 contractors and interviews with another 55. This 35+ page report highlights many of the issues that contractors are facing such as how much work do they have in their pipeline, are the becoming e-connected, what services do they value, how do they want to be marketed to and how should labor saving products be marketed to contractors?

All this and more for only $59.