Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution.

In responding to a recent Channel Marketing Group’s 2010 Contractor Insights Research report, contractors expressed a desire for more educational programs to support their business growth. The contractors listed product courses concerning the energy market, safety and arc flash as well as business courses covering legal matters, taxation and growth strategies.

Channel Marketing Group has developed a reality based value-added program to educate electrical contractors on the importance of a marketing-based business plan and philosophy to meet the economic challenges of today. The 2-3 hour training program is called, “MARKETINGOPOLYTM for Contractors - Mastering the PPP…”
 The course covers:

• The definition of marketing
• Why a strategic marketing process is important in today’s economy?
• How to write an effective marketing plan?
• Understanding Your Situation Analysis – What is it? How will it help your business grow profitably?
• Establishing Goals & Objective
• Action Plans to grow your business.
• Forecasting, managing and budgeting marketing projects.