The switchgear / distribution equipment market represents between 10-15% of the average electrical distributor’s sales and is an important product category when trying to build contractor and industrial business. Distributors typically identify their business by their distribution line and customers then consolidate more of their purchases with these key distributors. And every distributor knows the value of a good gear specialist.

With gear being so important, and the electrical industry’s perception that the value of brands is declining, Channel Marketing Group introduces its Brand Preference Reports.

These report asks end-users (contractors, direct end-users and influencers) which brands they prefer as well as which brands they recognize. “Prefer” is defined as brands they “recommend, purchase or install” and “recognize” was defined as “occasionally purchase or notice the name.”

The first report is switchgear / distribution equipment. Input was received in the for product categories:

Low Voltage Switchgear, MV Switchgear, MV Motor Control Centers, LV Motor Control , Switchboard, Air Circuit Breakers, Molded Case breakers, Distribution Panelboards, Sub-metering, Safety Switches, Dry Type Distribution, Transformers, AC Drives and Busway