Knowledge is Power.

Periodically Channel Marketing Group and Allen Ray Associates conduct industry research to help you better understand the needs, and issues, of end-users, distributors and manufacturers. Some research is complimentary, for others there are executive summaries with the full report available for purchase.

All of our research, and insights, are supported with interviews and surveys.

To purchase simply click on "buy now" or send a request for an invoice and you will get a response and your .pdf within 24 hours.

Uncover Electrical Purchaser Customer Satisfaction Drivers


Every distributor raves about their customer service and, in a business where people make the difference, service is everything.

Channel Marketing Group surveyed electrical contractors, industrial customers and institutions.  We asked them to rate the importance of 24 service attributes and then to rate how their distributors perform for them.
Uncover
An industry customer satisfaction index (CSI) was calculated.

Learn what is important to your customers.  See which of 107 distributors were explicitly mentioned by their customers and hear (read) how your customers say you can improve and what you can do to retain their business when you "mess" up.

The report is only $99

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Channel Marketing Group | Allen Ray Associates