Knowledge is Power.

Periodically Channel Marketing Group and Allen Ray Associates conduct industry research to help you better understand the needs, and issues, of end-users, distributors and manufacturers. Some research is complimentary, for others there are executive summaries with the full report available for purchase.

All of our research, and insights, are supported with interviews and surveys.

To purchase simply click on "buy now" or send a request for an invoice and you will get a response and your .pdf within 24 hours.

Selling LEDs through the Electrical Channel - for Manufacturers

LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump start a manufacturer's LED sales and marketing initiative for only $199.

State of Private Labeling

Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone's supermarket has undertaken this approach. In 2007 private labeling became of interest in the electrical industry. Channel Marketing Group and Allen Ray Associates conducted landmark research on this topic by gathering input from contractors, industrial facilities, distributors, reps and manufacturers on this subject. The result was a research report and a number of articles in Electrical Wholesaling. Click here for an overview.

Greening of the Electrical Channel

Everyone is talking about "green" and "energy efficiency" and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. Click here for an overview of the report

Channel Marketing Group | Allen Ray Associates