ET_Research

Industrial End-User / Contractor Insight Report - Spring 2011

2011-07-17T15:30:00.000-07:00

The industrial market is driving electrical industry growth and helping many distributors succeed in today's challenging marketplace. The challenge for these distributors is that their marketplace is changing, requiring them to change to meet tomorrow's needs.

Channel Marketing Group recently research industrial end-user and contractor needs, gaining insight into what their business challenges are, how they view distributors, their "e" interest, what they need from distributors and whom they feel distributors should emulate. This 36 page report compiles insights from almost 2000 end-users and contractors to assist electrical distributors, automation distributors and industrially-oriented manufacturers.

Click here to purchase this report for only $300 or email us. The report will be sent to you within 24 hours.

2011 Contractor Insights Research Report

2010-12-20T14:04:00.000-08:00

Want to know what contractors are currently thinking about for 2011? Where they see business growth? What their needs are? How much they expect business to increase or decrease?

And we've been able to share comparative information vs. 2010 for selected questions.

Channel Marketing Group and Allen Ray Associates recently completed their 2011 Contractor Insights Research report. This 50 page report includes survey results from over 250 contractors throughout the country and selected quotations from contractors throughout the country.

The report costs only $179. Either click on the button below to pay via PayPal, email us for a link to PayPal to pay or email to request an invoice
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Collection of Contractor-Focused Strategic Marketing Articles for Reprinting

2010-08-08T10:06:00.000-07:00

According to a leading electrical contractor consultant, one of the biggest challenges for contractors is understanding marketing and developing a strategic marketing plan. This represents an opportunity for distributors and manufacturers to become a resource for there customers

Based upon this input, Channel Marketing Group has created a seminar, Marketingopoly, as well as an accompanying collection of articles to share marketing knowledge with contractors.

This 25 page booklet contains 10 articles that distributors and manufacturers can share in total with their customers or can use excerpts in their marketing materials (newsletters, magazines, handouts, bind it as a mailer, etc...)

The cost for the booklet is only $99. For more information, email Channel Marketing Group.

Marketingopoly - “Helping Contractors Grow in the New Economy”, A Collection of Strategic Marketing Articles for Contractors

2010-08-08T10:00:00.000-07:00

Helping contractors grow their business may be the secret weapon to growing your business. Successful companies know that marketing is not a game. It requires planning, creativity and a commitment to execution.

In responding to a recent Channel Marketing Group’s 2010 Contractor Insights Research report, contractors expressed a desire for more educational programs to support their business growth. The contractors listed product courses concerning the energy market, safety and arc flash as well as business courses covering legal matters, taxation and growth strategies.

Channel Marketing Group has developed a reality based value-added program to educate electrical contractors on the importance of a marketing-based business plan and philosophy to meet the economic challenges of today. The 2-3 hour training program is called, “MARKETINGOPOLYTM for Contractors - Mastering the PPP…”
The course covers:

The definition of marketing
Why a strategic marketing process is important in today’s economy?
How to write an effective marketing plan?
Understanding Your Situation Analysis – What is it? How will it help your business grow profitably?
Establishing Goals & Objective
Action Plans to grow your business.
Forecasting, managing and budgeting marketing projects.

Sessions are being scheduled now throughout the country. For more information, email Stan Rydzynski at Channel Marketing Group

Distribution Equipment / Control Manufacturer Brand Preference Study

2010-08-08T09:24:00.000-07:00

The switchgear / distribution equipment market represents between 10-15% of the average electrical distributor’s sales and is an important product category when trying to build contractor and industrial business. Distributors typically identify their business by their distribution line and customers then consolidate more of their purchases with these key distributors. And every distributor knows the value of a good gear specialist.

With gear being so important, and the electrical industry’s perception that the value of brands is declining, Channel Marketing Group introduces its Brand Preference Reports.

These report asks end-users (contractors, direct end-users and influencers) which brands they prefer as well as which brands they recognize. “Prefer” is defined as brands they “recommend, purchase or install” and “recognize” was defined as “occasionally purchase or notice the name.”

The first report is switchgear / distribution equipment. Input was received in the for product categories:

Low Voltage Switchgear, MV Switchgear, MV Motor Control Centers, LV Motor Control , Switchboard, Air Circuit Breakers, Molded Case breakers, Distribution Panelboards, Sub-metering, Safety Switches, Dry Type Distribution, Transformers, AC Drives and Busway

Reports are available, segmented by contractor, industrial / utility, commercial / institution and influencer, for a national profile, 8 regional profiles and for selected states. The national report is $1,850, regional reports are $495 and state reports are $295.
Recipients can also use the results in their marketing campaigns. For more information, contact David Gordon.

2010 Contractor Insights Research Report

2010-06-02T19:40:00.000-07:00

Interested in what contractors are thinking throughout the country? What market segments do they think will grow? What product applications represent opportunity? What other product categories should distributors carry?

This and more is available in our 2010 Contractor Insights Report which shares survey results from over 200 contractors and interviews with another 55. This 35+ page report highlights many of the issues that contractors are facing such as how much work do they have in their pipeline, are the becoming e-connected, what services do they value, how do they want to be marketed to and how should labor saving products be marketed to contractors?

All this and more for only $59.

LEDs - Gaining Traction With Installers

2010-03-08T11:00:00.001-08:00

Contractors want to know more about LEDs but with the myriad of manufacturers and products on the market, it's difficult to know whom to trust, what to recommend, how to evaluate and then how to install. Channel Marketing Group, in conjunction with Energy Smart Marketers, surveyed contractors to gain their insights. This 15 page report can help distributors and manufacturers better understand their end-customer and market LEDs to contractors. Only $199.

Selling LEDs through the Electrical Channel - for Manufacturers

2010-03-08T10:57:00.000-08:00

LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump start a manufacturer's LED sales and marketing initiative for only $199.

State of Private Labeling

2010-03-08T09:47:00.000-08:00

Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone's supermarket has undertaken this approach. In 2007 private labeling became of interest in the electrical industry. Channel Marketing Group and Allen Ray Associates conducted landmark research on this topic by gathering input from contractors, industrial facilities, distributors, reps and manufacturers on this subject. The result was a research report and a number of articles in Electrical Wholesaling. Click here for an overview.

Greening of the Electrical Channel

2010-03-08T09:16:00.000-08:00

Everyone is talking about "green" and "energy efficiency" and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. Click here for an overview of the report